Clerical Officer

7) Testimonials

Perhaps the best indication of a website copywriter is the ability of customer satisfaction. Do not be afraid to ask for customer testimonials. A good website copywriter will be proud of their testimonials - so proud, in fact, that they will offer them without you even ask. Search testimonials from companies you recognize and / or can verify. Anyone can get their great-aunt to write a testimonial. Some will even write your own. If you really want to make sure, ask for contact details so you can give the customer a call and hear directly from the horse’s mouth.

Copy SEO Skills

Approximately 80% of all traffic that comes through a web search engine, so it is important that your website copywriter has proven experience in SEO copy. Ask them a general approach to SEO copy. They usually perform keyword analysis itself? How do they know that they have used keywords in just enough places from the right? They can show a high ranking site has been written to copy? What are the steps they take to avoid diluting the effectiveness of keyword phrases your primary? SEO akan replace their copy of the text link on the page? (Must!)

9) Copy in SEO No Extra Charge!

Will not be fooled into paying more for SEO copy. If you have to do keyword analysis, and you know where you’d like to keyword phrases used, the copy must be no more than usual. I’ll say it again … SEO copy is not an extra - it is web copy should be written! Do not pay extra for it! The only thing that should have to pay extra for is the keyword analysis, add the HTML code for the unmarked text links, provide guidance on the structure of the site, the source of inbound links to your site, etc. SEO copy itself must have cost extra.

10) Experience Writing for Online Media

Writing for online media is different from writing for print. Readers have different requirements and goals, and the condition is very different. Make sure your website copywriter to know how the food for these differences. Ask them to recommend a maximum page length or word count per page. The correct answer should include some comment on the trade-off between the need for scrolling and a high for the keywords for SEO. Ask them whether they are long or short sentences (and hope to hear the “short”). Ask them whether they will include many links in the main text in the body copy, and if so, they will appear as a regular link (in color and underlined) or they will be unmarked.

Professional copy writing can mean the difference between a great site and see the big search sites get THAT YOUR MONEY.

Choose a web site copywriter carefully.