Clerical Officer

For example, in humans, less is usually more. But with computers, much more. Humans need to understand, so the fewer words the better. Search engines, on the other hand, are programmed to think that anything important enough to be ranked highly should have a lot of words. A website copywriter must balance the conflicting needs of this. Your copywriter will work faster and more efficiently if you do not demand too few words or too much.

TIP: If your site needs of people and search engines, try to not set your heart is less than 100 words per page or more than 300 words. In general, somewhere in the middle is a good compromise for both audiences.

And not only the number of words used is important. Humans tend to dislike the repeated words, whereas search engines. Humans will understand from your post what you are doing, and if it is relevant. Mentioned once, and they will generally remember. The search engine is not so smart. They need to be told again and again. This is how they know how relevant your site.

TIP: Do not ask your website copywriter become a minimalist. The search engine will not like it. In the same way, do not ask them for only an hour each page filled with hundreds of the main keyword phrase you, because your human readers will not like that (in fact, will not search engine). The trick is to expect every page to repeat one or two primary keyword phrase 5-10 times.

TIP: Remember, balancing human needs and the computer is time consuming. Try to have a clear understanding of the purpose of each page before the writer begins. You’ll get a product that much better with less time-consuming iteration.