Clerical Officer

One of the biggest challenges that you need to overcome in order to create more sales in your business is to get people to believe what you say. Now you may be very much integrity and very trustworthy when it comes to your business (and I’m sure you are). But if your customers know that? And how you can be sure that they do?

‘Lack of trust’ is a big problem in advertising. You may not realize how many customers DO NOT believe what you say or claim in your ad. In fact, the best rule to go by, is that no one believes YOU. We often see on TV current affairs show, the people who got ripped off by businesses. And it probably only 1 in 1,000 businesses in certain industries, but of course it’s one that will always get the news.

Then the general public see this and make a broad assessment on the industry to protect themselves, and then they become aware of any business. So, not enough to just tell people that you have this fantastic, respected
reputation … and so as your company to choose. It’s just not working like that anymore, you need to go any further today. Here are two powerful tips that will have more people believe what you say.

1. People believe more than what other people say about you …
than what YOU say about you.

If you tell me that you are the best basketball player in your country, that you score more than the hands of others and more helpful, I will have a fair bit of skepticism when I have not heard anything about you. But if 10 people came to me and say things like, “Have you seen this man? He scored 40 points last week! He’s just amazing. In addition, he handed out 12 assists, he’s on fire!” then you can see that makes it easy to instantly credible. So, go to the customer and ask them for their opinion of you. Ask them to write the wonderful experience they had dealing with you, then you can use it to demonstrate to others why they should do business with you!