Clerical Officer

At the top right-hand column write “Well what we do is …” And here you write down all the things you’re doing great, basically putting ALL your cards. Once you do, you must have a list of what your competition is doing, and all the things you offer that is different from them, and this is what you base your Unique Selling Proposition around.

And if you do not come with anything from this exercise, then you need to create something different! Once you have a USP, then turn it into a statement in advertisements everywhere you go, as a reason why someone should do business with you more than anyone else!

Many other ways to ensure your customers happy to pay extra for your business is what is called a ‘penny for’ copy. We all love cheap, right? What this means is to spend so much value was not funny. Let’s say you have a $ 99 product to sell, and you add $ 300 worth of free bonus, you will ensure that customers get out way ahead in terms of value. So they pay you only a ‘penny’, but get a ‘dollar’ return value.

The key to this method is to make sure that you add a bonus for your low cost, but high perceived value to your customers. You can offer a free report, cd or dvd, all kinds of products such information is fairly inexpensive to produce, but the information contained within can be very valuable to your customers. This makes the buying decision so much easier when your customers get more value than what they paid. This is one technique that you should always try to use, and can really set your sales increase!