Home > Uncategorized > Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 part 3

Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 part 3

A new copy of the company held on one feature: axel swivel mechanism. This explains how it helps with the adjustment settings to suit every body type and much more. With minimal education required, the customer can understand this one, feature a patent offers a variety of benefits.

Rather than simply sending a detailed list for the closure of copying, the new version of the home page pointed to some additional benefits associated with quality and style.

As I write, I’m looking for places to use keyphrases chosen for this page. This is not a numbers game. My goal is to not use keyphrases as often as possible. This approach is not SEO copywriting, in my book.

Basing your copywriting strategy only on a thin volume of times you can include a copy of keyphrases make sound forced and ridiculous. In fact, in this home page, which keyphrases used only a total of four or five times. However, in awe by some people, ranking the home page in the top 10 (and often times five) for the key terms are selected.

Results

Does it work? Does the change bring the results we want? They sure do not! When asked about increasing conversions, the owner has this Kneelsit.com said, “Our conversion rate has clearly increased since the re-write … maybe by around 35-40%!”

Sometimes, though you may have included important information in a copy, just do not do what you expect. Taking the time to explore, experiment and test. Change the headline. Repeat the words of a paragraph. Subtle changes often make real improvements in conversion and other business areas.

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