Copywriting For An Online Audience part 3
3. Make sure you copy flow
Reading online is quite tense. Flows in from the top corner, using the jargon, formal language and / or trying to impress your audience with your knowledge of words that contain more than ten letters will only make the reader annoyed, frustrated, and start thinking about places or site they prefer so.
4. KISS
Remember the old saying Keep It Simple Stupid? Writing as if the audience is a group of twelve years. Do not lower your voice, but do not assume they know anything about your business or what you do. They had come to bury full of questions, “What are you selling?” “Why should I choose you?” “Where are you?” “How can I get this?” “How much?”
5. Right tease your audience
Many hot and personal activities down on the Internet, but let’s face it, technology itself does not cause the screen reader’s fog up. Content is what makes things interesting. Internet itself is impersonal two-dimensional screen. Good copywriting may not always meant to get my heart beating, but it must be connected with the audience is meant to break through the barriers of this impersonal. Maybe you need a bit of humor, sophistication, cool company to speak, a personal touch, or yes, even something that excited
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