Clerical Officer

However, the unfortunate truth is your potential customers will not spend much time thinking about it. People have too much going on in their lives to spend so much time and energy on your business. If they read the advertisements or other promotional material and does not contain a call to action, they will tend to say, “Oh, good” and go to the next.

And even if they are interested to buy your offer, they may not know what their next step should be. Do they answer the phone? Go to a specific web page? Visit the shop? And if they do not know what they should do, chances are they will not do anything.

So you must tell your potential customers what you want them to do. (Remember, people are busy, and if you do not make you do business with ease, they probably would not do business with you at all.)

So, back to the call to action above. Did you see they all have in common? The word “now” (or, in the first case, “today”).

If people think that they can buy from you at any time, they will say “oh, I can do this later.” And then rarely come. You need to give them a reason to buy from you now, while they are interested. Adding “now” or some urgency or scarcity of techniques (probably a limited time offer or a statement a few copies left) is a great way to encourage people to do what you want them to do now rather than later.