A Copywriting Lesson from Dr. Seuss part 2
Fun
Dr. Seuss’ books are fun to read. They’re funny, too, but that’s not the same thing. Fun to read material that is entertaining and effortless for the readers, a very good standard for all writing.
Lyrical
Dr. Seuss’ books written in verse. Of course they’re lyrical. However, this will exceed the silly rhymes. It’s the sound and rhythm with a word, like a favorite tune, you do not mind hearing repeated. Good writing of all varieties is look to the eyes and ears.
value
Children have short attention spans. Dr. Seuss know how to tell a story without unnecessary detours. Every word counts. Good advice for all those who write copy because children are not the only one with the short attention spans.
Kenangan
This is the litmus test for all the writing. Do readers take something that? Has invested their time well? The Cat in the Hat is a story about having fun, even on rainy days. Now a useful read.
(c) 2005 Neil Sagebiel
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