A Copywriting Lesson from Dr. Seuss part 1
Finding inspiration for the next marketing communication? Try the children’s bookshelves.
Dr. Seuss has entertained young (and old) viewers for almost 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
Reason why he books remain so popular says something about what makes for good writing (and reading), or that does not matter where the audience is.
Nouns and verbs
Not have a hold of a strong move such as noun-verb combinations. If the train is, nouns and verbs will be the engine. Adjectives, adverbs and other parts of speech make the train more and more slowly. Dr. Seuss’ the strong engine pulling the load of a fixed light moving down the track.
Many Period
A byproduct of the use of foreign words is shorter sentence length. A lot of time. Paradox, the more short-long increase reading speed and understanding. Dr. Seuss, as well as many children’s authors, is the champion of the short sentence.
Imagination
Albert Einstein said, “The gift of fantasy meant more than my talent for absorbing positive knowledge.” If not for the imagination, there would be no Cat in the Hat and no Dr.. Seuss. Imagination is the beginning copywriting because first there must be ideas or concepts.
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