Clerical Officer

Not smoking when people do not respect the price you charge? When they always want a special deal? Well guess what? Maybe YOUR fault! When the ring around for the bidding price, and it often happens with the Yellow Pages directory advertising, they will call the business usually 2-3. That’s what everyone else has been ‘trained to do as a consumer, and that they were forced ads. How? All the ads look the same!

Just think of when you need a service, such as you cut the grass. So you open the yellow pages and look for grass-cutting, and there are dozens of ads with people who want to cut the grass. So who do you choose? Whoever is the cheapest, right? And why? Because all the ads look the same, so there is nothing that makes a business different from others. And if that happens, the only difference comes to price!

It really makes sense, because if all the ads look alike RATES can be the only difference between them, right? So if ads for every industry that almost all said the same thing, can you understand that you educate your market base your value on the price? Then what you need to do is create a unique selling proposition that will make you STAND OUT from your competitors.

Now let me explain what the unique selling proposition and how you can get one for your business. Every day we have around 4,000 to 5,000 advertising messages, so we all must do better job to stand out from the crowd, and that’s what the USP will do for you. It’s that CORE reason that someone should buy from you. And this is a great tool to find your USP in half an hour.

Take a sheet of paper, and draw a straight line in the middle. At the top of the left column I want you to write “You know how to ….” And here is where you write down all the things that your competitors bad. Now we only build a list, so do not be critical of what you write, or how you write it.

And this is also where you signed copies of education can not assume that people know a lot about your business as you do. You work in it every day, and may have been doing for years, and often you can feel frustrated because you do not respect your customers think you’re worth. But the reality is, THEY DO NOT UNDERSTAND YOUR VALUE.

So you have to educate them about the value you offer. If you tell them something about your company, then your task is to explain why it’s important to them. Say you sell an expensive mountain bike, for example. In order to get people to buy a bike you have to justify why they should spend $ 2000 on your bike. You must tell them the reasons why, which is a copy of what education is all about.

As the bike has better suspension to handle rough terrain, a comfortable chair can ride for hours without feeling any pain, and may have 50 teeth so easy to ride, and GPS so you do not get lost. This is all just examples, but notice how the talk was mainly of benefit to the reader, how it will help them!

Another powerful tool you can use in your copy of bullets. Why? Because you can pack up your most interesting and fascinating profit small bursts short. In fact, the effect of the bullet after bullet benefits truly amazing actually can cause nervous tension in your reader. They can get so excited that they literally can not read anymore and go straight to the booking details. That’s how strong they are!

Here are some examples of how the bullet could pull in the ad (you can customize them for your own business)

* Why you may be running ads right now is you are wasting thousands of dollars, and what you must do to turn losses into cash

* How to get movie and TV stars to help you sell your product or service

* How to get hundreds of prospects to seek YOU out

* The one mistake 99% of businesses making a ton of losing their credibility … and thousands of dollars in sales

* The secret of human nature which expert salespeople use to make their fortune

* 11 simple ways to make your business the “king” of your industry

In fact, each of the points you write in your ad should be like mini title that promises something of value to readers. You may have 25 or 50 items in a long sales letter, if each of them are like mini title, then you may only need one to stand out to readers and make them say, “Yes, I need to know more about it This ”

Obviously, if you pay to advertise your business, you want people to read through your ad, so they know what you offer and can make decisions about whether to do business with you, right? Here are some ideas you can use in your ads so that your readers are interested: - the conversation with short sentences, subheadings, breaking the long-short paragraph of text, using bullets to speed the reader through the copy, copy troubleshooting readers identify with, speaking ” What’s in it for me? ” term, educational copy, and did not disclose the price til the end.

First, you need to realize WIIFM (what’s in it for me) concepts. Does that mean you have to constantly tell your customers what’s on your ads to them, because if they are reading these ads just to find something they want to know. ADVERTISING GIFTS YOU NEED THE ONES THAT THEY (while your competitors BORE them). This also means you have to understand the difference between the benefits and features.

For example, you sell color TV with 90 “screen - that feature. But the benefits from this is that the screen is so big and the living room makes you feel like a movie! That benefit, ok? Let me introduce you to two powerful words that will be Automatic sucks advantage of every feature;

“A DIFFERENCE”

In the example above, in order to include it in WIIFM terms, you can put together like this - “It’s sensational defeat of the TV has a 90″ screen, which means you can almost change the living room to the cinema! “.

Here is an absolute knock-’em-dead blockbusters template for the main information:

IMPORTANT NEWS FOR homeowners:
No other phone bill pay until you read this …

IMPORTANT NEWS FOR WOMEN:
Do not buy makeup products until you read this …

IMPORTANT NEWS FOR BUSINESS OWNERS:
Do not run other ads until you read this …

Did you see how powerful this? And I have shown you 3 different versions, so you have to do is apply it to your own business and you can easily double or even triple your response! How did this headline:

Are You Making These Mistakes With Your Money?

Are You Making These Mistakes Playing Golf?

Are You Making These Mistakes In Bed?

Are You Making These Mistakes Baking Cakes?

I could continue, but I’m sure you get the idea. This particular title work on your curiosity. It gets the reader to say to himself, “maybe I better read and find out.” The main thing that you really want your headline to do is to get your readers interested enough to see what else you have to say. MAKE AN IMPACT! Remember the old adage ‘first impressions last’? Well that saying is still valid today.

And now we are being bombarded with ads up to 5,000 messages per day, is more important than ever to stand out and be a concern! If you have a title that literally screams out, READ ME, then you will more than half way to having an effective advertising campaign that began to make profits for your business! Remember that 80 cents of every advertising dollar? Well now you know how to focus your efforts to have maximum impact!

HEADLINES is one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever that is you choose to use. Now you use a headline, is not it? And NOT your logo - it’s not a headline. Only one person who cares about your logo, AND THAT’S YOU.

While the title is something every single one of your prospects will be glued to the childlike in the cartoon. Whatever you write, you MUST HAVE A HEADLINE. But here the problem, there is good news and bad news, so I’ll give you a major killer absolute template that you should use THIS WEEK in your business.

Remember, the main goal is to do one thing - PROSPECTS YOU STOP THEM IN THEIR TRACKS AND KEY onto your AD, and some people say you only need 1.5 seconds to catch their attention, then you need to make it better!

Master copywriter David Ogilvy said … “On average, five times as many people read the headline as read the body copy. When you have written your headline, you’ve spent 80 cents of your dollar.” So, if you use your own logo at the top of your ad, you can increase your response IMMEDIATELY, just by attaching the main ANY type instead!

So whether you want to know one big secret to writing headlines that really slapped in the face of your prospects and ask them to open their wallets? Okay, well here’s to you … HEADLINES MODEL THAT HAVE TO WORK!!
Do not try and reinvent the wheel, the best way to come up with a fantastic story is to take what works, and can be customized with your own business.Isn ‘t that simple?

Price is Write
Some writers cost per hour, by piece or by the word. Whoever you choose, he / she must be able to give an estimate on how much your project will cost. Vagueness usually means no experience.