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Archive for November, 2009

Business To Business Copywriting Secrets part 2

November 28th, 2009 Andy No comments

8. I want ALL the details and specifications, including product information, product applications, image and CAD plans, and shipping. ThomasNet.com studies find a very large percentage of buyers said the details are not available.

9. I want to read the copywriting of real live person to speak to me person to person, and not from some emotionless corporation.

10. I will not be admitted on the record, but I make a purchase based on emotions. I believe that logic and features necessary for verification, but if you can touch my emotions, I tend to buy more from you.

11. I really wish more of my life just working. I am very interested to save time, work and stress.

12. Make it easy for me! You list many things that I can do and I am confused. What one thing do I do now and why?

13. Do not excess your website or brochure with fluff - just to remain relevant and useful information I need. I’m tired of all irrelevant “filler” information on the web and I will not read again.

14. Compare your product or service against your competitors for me, if it really as good as you say it is. Honest, I will see through a favoritism.

15. Be specific; generalities way straight to my trash.

16. What’s your guarantee?

17. How do I test a product, service or company first, in a low cost or no way, before I make a big commitment?

18. Help me justify the investment to my boss in the primary ROI.

Copywriting secret is applied correctly is one of the main reasons web sites, direct mail piece or ad can pull in 2 to 3 times as a response the same for other products or services. Why is this the most successful marketers hire the best freelance copywriters out they can.

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Business To Business Copywriting Secrets part 1

November 25th, 2009 Andy No comments

If you want to improve marketing results and get more qualified leads, you need to improve the effectiveness of the copywriting on your website, print ads, direct mail and email.

This is especially important because copywriting is your “salesperson in cyberspace, print and mail in the” … salesmanship and sales of large … average selling only get the average or worse.

Here are a copywriting tips that will improve product marketing. This is based on the proven copywriting our work for more than 450 companies since 1978.

This is a list of what your prospects are thinking as he reads your marketing copy. It is important to make sure everything is on this list. If you do, you will improve marketing results dramatically.

1. You will be better you have to do research to find out what benefits I want most of this type of product or service. If not, I will not see you, and if I do, I do not even give akan hearing.

2. What do you do? How does it help? I need to know “what’s in it for me” or I go.

3. Why should I trust you?

4. I already have a supplier for - why should I listen to you?

5. Make it easy for me to read, understand, navigate, and “scan” of your marketing materials.

6. I want a special expert in the field of your situation to me or my needs or the type of business.

7. I’m not boring! I’m sick of talking business, business terms and buzz-jumbo greeting. Almost all of the marketing business is very dull and boring and I will not read it.

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Basic Web Copywriting Checklist

November 22nd, 2009 Andy No comments

Copywriting is one important part of internet marketing. Once you get visitors to your site, you must be very dependent on your sales copy to convert visitors into customers.

Unfortunately, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a list of important points are also useful. Here are some main components of good web copywriting.

1 - Your Headline
Whether you grab the reader’s attention and the main force them to read more? It is important that you do main. Web Surfers on the internet in general, move very quickly. Research states that the problem you have seconds to capture the attention of readers of your website, or they will continue. That’s why your key is very important.

2 - Copy your Introduction
Make the first few paragraphs of your sales copy strengthen primary, and convince the reader to continue reading?

3 - Benefits
Do you sell a copy of the sale of the features or benefits of your products or services? For example, if your site is trying to convince readers that vitamin C is the best product, or your site does not try to convince readers that your product will give you vitamin C’s health benefits the most?

4 - Call For Action
Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will buy your product)

5 - security
Your prospects will only buy if they feel comfortable to do so. There are several things you can do to make them feel more comfortable buying from you, such as:

A: Showing your image
B: Showing the data of your contacts
C: A membership with the Better Business Bureau, etc.
D: A Guarantee
E: A secure server logo

5 points is only a few of the most important web copywriting. If you want to convert many of your visitors may be, copywriting study art and learn how to become a master copywriter!

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Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers part 2

November 19th, 2009 Andy No comments

6. Hire a supporter. Hire a famous person to support your product or service. Make sure the person is known to your target audience. Including their picture, together with their statements on the ad.

7. Include your picture. Showing people that you are not hiding behind the ads will increase their trust. Also include your contact information below the picture and a brief statement or quote.

8. The percentage of donations for the Charity. A prospective customers in the ad that will donate a certain percentage of them buy a particular charity. This will show those people you care about. They may only buy your products for donation to the charity.

9. Ask questions Yes & No. Ask many questions of potential customers and do not have a copy in the ad. Questions should remind them about their problems, show how the product solves their problems and make them think what would happen if they do not buy your product.

10. Offers Prize. A prospective customers they will receive a free gift if they find the five words in the ad that misspelled or spelled backwards. The longer you can keep a copy of someone reading a greater chance of them buying

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Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers part 1

November 16th, 2009 Andy No comments

Adding a little sparkle to your ad copy and increase your sales. Start today with one or more techniques to try and correct.

1.Hand Written Letter. Write your ad on the scanned part of the paper, optimize it, and publish ads on your web page. Your sales will always increase when you add a personal touch.

2. Famous publish or Respected Customers. list of famous or respected customers who have purchased from you on your ad copy spark interest and trust. Akan others think that if these people buy from you then they must also trust your business and purchase your product. Make sure that you get permission from customers before you list them on your website first.

3. Shows Before and After Photos. The first picture shows the problem. In addition to this display images that show how the product solves a problem.

4. A Review. These include a review of your business or product and you’ll instill respect for you with your customers. Increase credibility increase sales.

5. Show Value. As a bonus offer free copy of your ad also lists the value of every dollar in bonus.

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A Novice Guide to Become an Effective Content Writer part 2

November 13th, 2009 Andy No comments

2. Know The Goal Writing

One of the blunder is the content author is writing the content in their inability to stay on the bread and butter content. Basic rule is to write content to know the purpose of what the content author needs to write. The idea should be focus on the goal.

Some authors take the content that so many visions in time to the extent that a reader will be detoured on to its destination. If one wanted to sell the product, the content author must write something that will make it sell the product. Promoting an event if necessary, the content author must write something interesting for the audience that can help promote an event.

3. Writing Style

One of the most important aspects of an author’s writing style is a whole. Some authors only satisfied enough to write something about the content to which the coherence and transitions are ignored. Although the content author may write a different style, he should always consider the organization a written piece. In this way, the audience can better understand if the piece has a written form and substance.

Most of the content on the internet writers who write in a conversation tone. Indeed, this is very helpful readers. However, personal expression and clichés should be avoided by the content author. In this way, a written piece can be understood universally.

Perhaps, this three-guide that will help content authors in the profession from pursuing a writing career on the internet. But the most important must have a content writer is his passion. He is the spirit that drives him to do so. Creativity is one crafted from the passion for it. Similarly, it is necessary to have a passion in the author trying to write.

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A Novice Guide to Become an Effective Content Writer part 1

November 10th, 2009 Andy No comments

If there is a role that will be filled on the Internet the most important for a web site, no content other than the author. Of course we can not ignore the fact that web designers and programmers who are also important in providing a good website. However, he is content that is important for the audience.

The contents of the traffic is a producer of a website. In this age of information technology, almost all the needs for information. Similarly, he always have to hire writers for the content of your website pages. Website may have a good design. May also be interactive, but without something to read on the website is as nothing.

Being an author is not content entails only one who knows how to write. This also means that one knows how to stay in touch with millions of viewers around the world. Here are some tips for both authors appear content to pursue her professional writing on the Internet

1. Write clearly and directly to the Point

If a content author will consider the millions of viewers who will read the article, which is essential for that purpose is to communicate to the audience and easy to understand in words. Some of the spectators that are not native English-speaking, so, local slangs should be avoided. Standard English language that should be adopted for content writers

While some authors have habits such as writing a long paragraph essay, write in the content, this is one of the pitfalls the article will not be read by the audience. The audience does not explain more about the treatment in terms such as paper. They need to know the facts directly. Write directly to the point that the author must be for content.

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A Day in the Life of a Freelance Copywriter part 3

November 7th, 2009 Andy 2 comments

7) Office admin

Even for a low overhead business like copywriting, there is always something! Changing phone plans, upgrading / installation of computer, internet service you are not active, your website is temporarily not available, you increase your data storage procedures, you need a new printer or fax ink cartridges … Office administration takes a surprisingly large chunk of the day. Make sure you allow for that. This means that allows time to do the job, and then factoring in quotation marks. If not, you will continue to work in the wee hours and / or lose money.

8) Marketing strategies

How do you generate business? Cold call? (See http://www.divinewrite.com/coldcallingcopywriter.htm.) Website? (See http://www.divinewrite.com/articles.htm to various web sites & SEO articles.) Network? From mouth to mouth? Repeat business? Body? (See also http://www.divinewrite.com/freelancecopywriting.htm some tips below to freelance as a copywriter). Whatever your strategy, you need to provide a reasonable time. It’s a good idea to average about one hour a day to think and implement marketing strategies.

9) Industry research

Stay up-to-date on the latest copywriting industry research. Research on the usefulness read, read, and scannability (or http://www.goodexperience.com http://www.useit.com visit and subscribe to their newsletter). Read in the search engine optimization (see http://www.divinewrite.com/SEOCEO.htm or try a newsletter from http://www.webpronews.com or http://www.site-reference.com). Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules to be more pronounced in the UK, what sound to make a positive impression on the community, etc.). Knowing the difference between writing for the web versus writing for print versus writing for search engines (see http://www.divinewrite.com/articles.htm to some relevant articles). If you want to scratch the surface, spend 10 minutes every day.

10) Subject matter of research

Whether or website copywriting advertising copywriting, to do good work, you need to know more about the subject material. This means that both the client about specific products or services, and the more generic ‘domain’ knowledge. Clients have a tendency not to provide enough information. Make sure you interview them thoroughly. And then let them know you may need to ask further questions. Even then, you can find yourself doing a little independent research. Internet is a savior, but always run the information by the client prior to publication. When you’re picking on the job, try to find out how much detail the client will be able to supply. You can even ask them to estimate how much they’ll supply (ie All, Most, Some, or None). This technique is good because they will think about the requirements while at the same time give some idea how much time you spend researching akan.

11) Planning

In one important case, advertising and copywriting website copywriting is different from all forms of writing; planning is very important. For more specific planning information, and view http://www.divinewrite.com/benefits.htm http://www.divinewrite.com/webbenefitwriting.htm.

Happy writing!

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A Day in the Life of a Freelance Copywriter part 2

November 4th, 2009 Andy No comments

3) Chasing reviews

Freelance copywriter is almost never the bottleneck in a copywriting job. In copywriting 99.99% of the work, the bottleneck is the review process. Most clients need to wait long to be examined. In fact, about a third of the client must be requested at least once before they will return to you with their changes. It’s not uncommon to write a business day to take a full month to reach sign-off - or more. Some clients will put the copy on the backburner for the review month ago (just another reason to ask for a deposit before beginning work)! As a result, freelance advertising copywriters and website copywriters spend a lot of time chasing reviews. Make sure you factor the delay and the chasing time into quotation marks as best you can. And record the client is always the old-old, so you can be prepared when discussing deadlines on the job.

4) Project Scheduling & Tracking

No matter whether you are working on projects big or small, project scheduling and tracking is important. You must know the exact status of all jobs in the process (tracking), and you also have to be very aware of what’s coming up and how you will manage it (planning). If you do so immediately, you should use the tracking and planning tools several times a day. In fact, they should be hub of your business. TIP: A good way to track a copywriting project is to use a job (and contact) tracking data. Make my own using a database Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts jobs.mdb and download 208KB working copy for FREE. You need Microsoft Access 2000 to run it. I’m no database expert, so it does not become a work of art. He will surely get you started though. (TIP: If using a database, press Ctrl +; to enter today’s date.)

5) Accounting

Publishing invoices, process payments (and part payments), chasing overseas charges, recording fees, account management, in addition to putting tax … All require more time. Do not be fooled into thinking you can handle the account manually (or with Microsoft Excel). Even if you only have a few clients, you must really like an account package MYOB or Quicken (both offer small business versions). You will understand why the first time you do your GST reports or annual taxes. In fact, you will understand why every time you need to chase down outstanding invoices

6) Visiting clients

Although the modern miracle of email allows freelance copywriter get through about 95% of their work without ever leaving the office, this is sometimes still a good idea to do something that ‘old-fashioned’ way - especially if you expect to work with them quite a bit. Greet each other and put faces with names. And remember, everything about the meeting reflects on you and your business. As with your proposal, think about WHAT you say, HOW you say it, how you now. Always set the meeting with more notice, confirm the day before the meeting, must be timely, a summary of the meeting, and give a call to action. (Try to do the last two, both at the end of the meeting and via email after the meeting.)

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A Day in the Life of a Freelance Copywriter part 1

November 1st, 2009 Andy 1 comment

Never want to work where you can spend all day, every day, writing clever and inspiring prose? Yes? Well not a freelance copywriter!

Do not get me wrong, it’s a great job, and for some of us this is a call that would not be denied. And surely you do to get inspiration and clever writing prose. It’s just that you do not do it all day, every day. In fact, when you sit down at the end of the day and think about what has been done, the percentage of time spent writing is surprisingly low.

So what freelance copywriter do other than write copy? Well, basically, they run the business. This article discusses 11 daily rituals involved with running freelance website copywriting or advertising copywriting business (other than writing). He also gives some tips to make them successful.

1) Quoting

Freelance copywriters serve many masters. They generally have a few clients, and spend a little time picking on the new job. When you quote, calculate how much you charge for the work. For freelance copywriter, there are a number of important factors affecting berry. You must have some way to estimate the accurate time. Usually the best way to achieve this is to be diligent in your tracking. If you know how long ago have taken the job, you will be more confident and accurate in your estimates. You need to know how much time you spend not writing (because you should try to cover as much as this may be). You must have felt what the client is ready to pay (they are big or small, how they seem to really value copy, etc.). You need to know how much your competitors are charged for the same. You need to understand what some of your competition. You should think about how you want or need is a job. And, of course, you need to estimate how much time the client akan.

2) Submitting Proposals

A quote is not the same with the proposal. A commonly quoted in the proposal include, but not the same. When you submit a copywriting proposal, you are marketing your skills, your solution, your work ethic, you will need to contact customer service, commitment, and your experience. Basically, you are justifying the price, and differentiating themselves from the competition. And it’s not just about WHAT you say. It’s also HOW you say it and how you now. Everything about your proposal to play in the client’s decision! If possible, include additional information. Use the title page, table of contents, headers, and footers. Introduced at the beginning and summary at the end. Including the price, but a call to “investment”, not “cost”. Show to your clients think through their work by summarising their requirements. Outline your proposed solution. And most importantly, give clients a clear call to action ( “Where to from here?”).

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